Well for the last couple of weeks I have been reading and reading and reading about how to make blogs, what makes a good blog, why should businesses make blogs. So for my first ever blog post I am going to start with:
Where do I start?
So for the last week I have signed up to WordPress, created a profile, decided what to call my blog, figured out what I want it to look like, but really? there are so many options! It has taken me all week to get to the point where I think I actually want to make my blog “public” and start publishing what I am going to say. I at least have a direction to go as my topic is given by my assignment which is written above in my by-line.
From what I can see the norm for a blogger is to have something to say, but with that is a need to share that with the world in general. Me? I guess I have never held that compulsion. Don’t get me wrong, I am not a Social Media nOOb as such. I joined facebook back on the 27th Sept 2007 (according to my profile timeline) and did another couple of sites before that. But my friend list is reserved for actual friends whom I see in what some call “meatspace” and my family. Which means unlike the majority, my friend list only runs to double digits rather than triple or quadruple and when I post, only those I actually have contact with see what I have to say. With this comes the fact that I am an inherently private person, and don’t feel the need to share my opinions with the world in general. However! As you may (or may not) have read in my about me I am studying a paper that requires me to write a blog, but more than that I am running a small side branch of a company and I think that Social Media might just help me grow that further, so I will get over my aversion to sharing my thoughts!
Overwhelming number of options!
So I joined (all good), but here is where my problem starts… I’m a perfectionist… and find it very hard to decide and commit to things. Especially when I am being marked for it! hehe. The first thing that WordPress asked me to do was to choose a theme…… But which one is right? Which one should I choose? Then when I choose one do I customize it so that it looks like I have done more than clicked “activate”? I guess I put a lot of store in the age old adage of “First impressions LAST!” So if I use the wrong theme…. I could be setting myself up for failure!
So then from here my thought process moves to wondering how does a business choose the right theme to ensure that they make the right first impression in their blog? Yes I guess if you are big multi-national company who has an already established branding, you would have designers use your current branding to make some thing that matches. But what if, you are like me and have started a small side company selling clothes and accessories… how do you decide on your theme when you haven’t got an established brand? From here I starting thinking the usual “target market” etc. but even then. there are so many choices!
The right theme for this blog
I tried on many blog themes over the last week. Trying to find the one that would give me “that look” that I was after. However struggled to decide what that “that look” was. Traditionally I go for that filigree, elegant type look. I tried on one that I loved the elegant look of, but then struggled to add page links. So decided to try something else. But again, as I seem to be on repeat in this blog “there were so many to choose from”. On a whim I decided to try on this fishing theme. Scrolled down and saw my new friend the little worm on a hook. Now this was a theme that made me giggle! It brings some humor to my otherwise serious ramblings and I hope that I can make everyone else giggle too!
So what is the right theme?
From my experience over the last week I have decided the right them is the one that feels right to you! Yes as I have said above the right theme for a multi-national company will be one that matches their current branding. However for a small start up company, (or the average student blogger like myself), the right theme is one that makes you feel good, and gives out the impression that you want to put across. It isn’t a permanent thing, it can be easily changed. My impression that I am trying to make – is that I am not going to take myself so seriously and that I am going to have fun trying to explore my first exploration into blogging, whilst figuring out how I can use Social Media to help grow my little company!
What do you think…. did I pick the right theme for my impression?