Can I use that image on my blog or company’s Facebook page?

My next quandary which came about over drinks with one of my best friends last week (we left the husbands at home with the kids! Yay!)  –who happens to own her own business and has just started using Facebook, so a good person to bounce ideas off – is regarding the use of images on our Facebook pages, and in my case also my blog. 

An embarrassing fact…..

As mentioned in my “about me” page I’m the sales manager for an internet based company selling overruns and cancelled stock from our main fashion manufacturing company (which I am one of the accountants for!). I started a Facebook page when I initially set up the company and here’s the embarrassing thing…..  in the last 6 months I am now up to 18 likes…. and to be fair, 1 of them is me…. 4 of them are probably my family/friends, and another 4-5 are staff from our main company and my assistant who now does the main day to day dispatch work for this little company….. so we haven’t gone so well on the likes thing. However the sales has been ok, we’ve sold over 1000 garments in the last 6 months, which is around 40 garments per week on average, however I would like to see this average over 100 – which we did do some weeks, but I would like to see this consistently happen.  Part of my plan for doing this paper (besides going towards finally finishing my degree after starting it in 2008!) was to help me better understand what I needed to do to make us stand out, gain a larger customer base and basically run more efficiently using Social Media as the main tool. 

My idea – that wasn’t probably such a good idea

Whilst talking to my girlfriend over said drink(s) I told her that I really liked what you see in women’s magazines where they will show a celebrity or a model wearing an outfit and then tell you how you can “recreate” that look, and I thought maybe I could start doing something like that with our clothes, however the idea was to use an image of a celebrity or another fashion retailers lookbook like image. Now I knew right away that another fashion retailers image was going to be a no go. Initially the thought runs through you head saying I am just a little tiny company at the end of the world compared to them and are not actually going to be taking any of their customers away as most of my customers seem to be farmers wives who live away from shops and who buy their clothes online. But then I started thinking of copyrights, intellectual property rights etc. 

Some interesting reading

So where do I go from here…. RESEARCH! I used my friend Google and searched about the legality of using images on Facebook. I found some interesting publications on how to use images from facebook, how fashion retailers should use social media and also copyright infringement. What did I learn? Basically to be careful! One idea that I got from an article regarding fashion retailers using social media was to use staff members wearing our clothes to make our own lookbooks on Facebook. Another from two articles -one about journalists using social media images and another about copyright infringement  gave me the idea to look for creative commons images on flicker etc. where the owners of the images give you the right to use images with certain restrictions (usually to link it back to them, or name them as the owner of the photo). Which I think  might be a good option for me when looking for celebrity photos. 

The worry for this assignment

I think one thing I have struggled with in regards to my blog is adding photos and images etc throughout the blog to try and make it interesting. The readings we have done on good blogs have shown lots of images on the blogs as a good layout, and I have looked at some of my classmates blogs and seen after every paragraph there is an image. However the readings mentioned above talk about how the everyday blogger normally doesn’t realise that they are infringing copyright by using those images on their blogs! I think part of my struggle with this is that it just isn’t me to put a random photo/image of something that slightly works with what I have said, even if it is just an expression. So I have struggled with the need to look at this as an assignment, where I will probably get better marks if I have used many images, but also as a blog where it is an expression of what I have to say, which if I am saying it doesn’t have a lot of random images attached. 

Where do I go from here……

From here, I will start looking into creative commons images available so that I can start creating lookbooks based on images of celebrities wearing outfits similar to those that we are selling ourselves. I think I will also look into the idea of liking other fashion designers facebook pages and share some of their images just to show that we are following then latest trends etc. 

Phew! There is a lot to think about when promoting your company through social media and the hard thing for a little 2-man-band like my own is being able to create the images to appeal to peoples senses whilst either sticking to a very small budget or not “stealing” other peoples images to use as my own! There is lots still to learn and investigate!

 

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14 thoughts on “Can I use that image on my blog or company’s Facebook page?

  1. Thank you for every other wonderful article. Where else may just anyone get that type of information in such a perfect means of writing?
    I’ve a presentation next week, and I’m at the
    look for such information.

    • Thank you Anne for your comment! I have linked to some very good blogs in some of my more recent posts which talk about similar topics. Google is always your friend when trying to find out more information like this 🙂

    • Thank you! 🙂 I have just made a bit of a part 2 by talking about if someone uses your writing, pictures etc. Its a really interesting topic that not only concerns businesses but also individuals when we are posting on Facebook and other Social Media sites! 🙂

  2. With havin so much written content do you ever run into any issues of
    plagorism or copyright violation? My site has a lot of unique
    content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the internet without my permission. Do you know any ways to help reduce content from being stolen? I’d
    certainly appreciate it.

    • Thank you for reading my blog and for your comment! I have just written a new blog around the issues of copyrights! Thank you for the inspiration! 🙂 I think some of the links I have within that blog will really help with what you are trying to find out.

  3. My partner and I stumbled over here different page and thought I should check
    things out. I like what I see so now i’m following you. Look forward to exploring your web page for a second time.

    • Thank you for such positive comments! I am so surprised at how many different people have found my blog and are reading it! It’s really flattering! 🙂

  4. I have been browsing online more than three hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all website owners and bloggers made good
    content as you did, the internet will be much more useful than ever before.

    • Thank you for such a lovely comment! I think that is part of my original quandary that I talked about in my original posts about how there are so many blogs out there – why would anyone want to read mine! But I am very pleased to know that some people have been enjoying my writing!

  5. Hey there! This is kind of off topic but I need some advice from an
    established blog. Is it very difficult to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating
    my own but I’m not sure where to begin. Do you have any tips or suggestions? With thanks

    • Hi! Yes it is really easy. All you need to do is create an account with wordpress, and then they take you through the whole process in simple steps. Then it is just a matter of starting to post! They also have “how to” videos once you have created your account. To be honest though, as mentioned in my earlier post, choosing the theme you want is really hard! lol. Other than that actually making a blog and writing are very simple and you should have no problems at all 🙂

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