My next quandary which came about over drinks with one of my best friends last week (we left the husbands at home with the kids! Yay!) –who happens to own her own business and has just started using Facebook, so a good person to bounce ideas off – is regarding the use of images on our Facebook pages, and in my case also my blog.
An embarrassing fact…..
As mentioned in my “about me” page I’m the sales manager for an internet based company selling overruns and cancelled stock from our main fashion manufacturing company (which I am one of the accountants for!). I started a Facebook page when I initially set up the company and here’s the embarrassing thing….. in the last 6 months I am now up to 18 likes…. and to be fair, 1 of them is me…. 4 of them are probably my family/friends, and another 4-5 are staff from our main company and my assistant who now does the main day to day dispatch work for this little company….. so we haven’t gone so well on the likes thing. However the sales has been ok, we’ve sold over 1000 garments in the last 6 months, which is around 40 garments per week on average, however I would like to see this average over 100 – which we did do some weeks, but I would like to see this consistently happen. Part of my plan for doing this paper (besides going towards finally finishing my degree after starting it in 2008!) was to help me better understand what I needed to do to make us stand out, gain a larger customer base and basically run more efficiently using Social Media as the main tool.
My idea – that wasn’t probably such a good idea
Whilst talking to my girlfriend over said drink(s) I told her that I really liked what you see in women’s magazines where they will show a celebrity or a model wearing an outfit and then tell you how you can “recreate” that look, and I thought maybe I could start doing something like that with our clothes, however the idea was to use an image of a celebrity or another fashion retailers lookbook like image. Now I knew right away that another fashion retailers image was going to be a no go. Initially the thought runs through you head saying I am just a little tiny company at the end of the world compared to them and are not actually going to be taking any of their customers away as most of my customers seem to be farmers wives who live away from shops and who buy their clothes online. But then I started thinking of copyrights, intellectual property rights etc.
Some interesting reading
So where do I go from here…. RESEARCH! I used my friend Google and searched about the legality of using images on Facebook. I found some interesting publications on how to use images from facebook, how fashion retailers should use social media and also copyright infringement. What did I learn? Basically to be careful! One idea that I got from an article regarding fashion retailers using social media was to use staff members wearing our clothes to make our own lookbooks on Facebook. Another from two articles -one about journalists using social media images and another about copyright infringement gave me the idea to look for creative commons images on flicker etc. where the owners of the images give you the right to use images with certain restrictions (usually to link it back to them, or name them as the owner of the photo). Which I think might be a good option for me when looking for celebrity photos.
The worry for this assignment
I think one thing I have struggled with in regards to my blog is adding photos and images etc throughout the blog to try and make it interesting. The readings we have done on good blogs have shown lots of images on the blogs as a good layout, and I have looked at some of my classmates blogs and seen after every paragraph there is an image. However the readings mentioned above talk about how the everyday blogger normally doesn’t realise that they are infringing copyright by using those images on their blogs! I think part of my struggle with this is that it just isn’t me to put a random photo/image of something that slightly works with what I have said, even if it is just an expression. So I have struggled with the need to look at this as an assignment, where I will probably get better marks if I have used many images, but also as a blog where it is an expression of what I have to say, which if I am saying it doesn’t have a lot of random images attached.
Where do I go from here……
From here, I will start looking into creative commons images available so that I can start creating lookbooks based on images of celebrities wearing outfits similar to those that we are selling ourselves. I think I will also look into the idea of liking other fashion designers facebook pages and share some of their images just to show that we are following then latest trends etc.
Phew! There is a lot to think about when promoting your company through social media and the hard thing for a little 2-man-band like my own is being able to create the images to appeal to peoples senses whilst either sticking to a very small budget or not “stealing” other peoples images to use as my own! There is lots still to learn and investigate!